VisitBritain Website (the British Tourist Authority)

PF 13

From 2000

This series contains dated gathered versions (or 'snapshots') of the Visit Britain website.

[Please note: These records may be accessed via the UK Government Web Archive using the links listed below (for a general explanation of these parallel links, please see the Arrangement field)]:

Visit Britain (http://www.tourismtrade.org.uk/).

Visit Britain (http://www.visitbritain.org/).

Visit Britain (https://www.visitbritain.org/).

Visit Britain (https://www.visitbritain.com/gb/en).

Visit Britain (https://www.visitbritain.com/).

Please see information at Divisional level.

This series contains more than one link to the 'snapshots' of this website. For some websites, the URL may change periodically. Despite this change to the URL these websites are part of the same record series as they represent the department or organisation's presence on the web at the time. Occasionally, more than one domain URL to the same website may run in parallel creating an overlap.

See also: PF 14 PF 115 PF 157 PF 200 PF 204 PF 205

Public Record(s)

English

• British Tourist Authority, 1969-2003
• Department for Culture, Media and Sport, 1997-2017
• VisitBritain, 2003-2003

archived website(s)

Open

Gathered from original website.

Topics

Travel and tourism

Official publications

Future website versions may be anticipated.

VisitBritain was created on 1 April 2003 and is an Executive Non-Departmental Public Body in the Department for Culture, Media and Sport (DCMS). Its mission is to build the value of tourism by creating world class destination brands and marketing campaigns. It is now responsible for promoting to both overseas and domestic visitors. Its creation meant that for the first time in many years a national tourist board now had direct responsibility and funds to promote England to UK residents. VisitBritain also works in partnership with the national tourist boards in Northern Ireland, Scotland and Wales to promote an attractive image of Britain. It is funded by the Department for Culture, Media and Sport and by its tourism partners.

VisitBritain was formed by the merger of the British Tourist Authority (BTA) and the English Tourism Council. The BTA was established in 1969 under the Development of Tourism Act 1969, with the functions to promote Britain overseas as a tourist destination, generating additional tourism revenue, throughout Britain and throughout the year; to help the UK tourism trade to address export markets; and to provide advice to Government on matters affecting inbound tourism and to contribute to wider Government objectives. The BTA sought to work in partnership with the devolved administrations and the national and regional tourist boards.