Corporate Identity

Guidance for dealers and marketing staff regarding the corporate identity of British Leyland companies and marques and other British companies. Corporate identity is the way a company presents itself to make it recognisable. Guidance is issued to ensure colours, typeface and spacing are consistent to ensure the brand is recognisable

This sub-fond is comprised of three series, British Leyland, Other British Manufacturers and Overseas Manufacturers. The British Leyland Series is subsequently arranged into sub-series of British Leyland marques and companies. In these sub-series the individual models are listed together and are subsequently listed in date order. In other British manufacturers and overseas manufactures the companies are listed together in alphabetical order.