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A letter from Leverhulme to D'Arcy Cooper

Catalogue reference: GB1752.LBC/163/19

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This record is a file about the A letter from Leverhulme to D'Arcy Cooper dating from 1924.

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Full description and record details

Reference
GB1752.LBC/163/19
Title
A letter from Leverhulme to D'Arcy Cooper
Date
1924
Description

D'Arcy Cooper has received a report from Dr Schulte, Mannheim about the Financial Sales and Manufacturingg situation in Germany, has made a resume of the report in a letter to Leverhulme. "r "nLeverhulme is very critical of Dr Schulte, and feels that he has no knowledge or experience of marketing propriety articles. "r "nThere is extensive discussion about the marketing of products such as Sunlight, Empress Pale, Right Sort, Lux, Vim, Lifebuoy, Blitzmadel soap powder, Rinso, Persil. "r "nThere seem to be too many salesmen for the business. 'There is no glimpse of profit where profit could be taken and a craven fear of articles that are sold at less money.' "r "nThere is a reference to Nurpur and Mittemwalde The original report is GB1752LBC/163/21. see also GB1752LBC/163/20 July 9 1924 "r "n

Note

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Held by
Unilever Archives and Records Management
Creator(s)
Leverhulme Business Correspondence
Physical description
6 pages
Record URL
https://beta.nationalarchives.gov.uk/catalogue/id/cf7bfded-1a8e-4bc9-957e-99679aa262aa/

Series information

GB1752.LBC/163

D'Arcy Cooper Esq. (file 1)

See the series level description for more information about this record.

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Catalogue hierarchy

26,609 records
4,586 records

Within the fonds: GB1752.LBC

Leverhulme Business Correspondence

164 records

Within the series: GB1752.LBC/163

D'Arcy Cooper Esq. (file 1)

You are currently looking at the file: GB1752.LBC/163/19

A letter from Leverhulme to D'Arcy Cooper