Sub-fonds
Marketing Planning and Strategy, including Market Research
Catalogue reference: TE-MP
What’s it about?
This record is about the Marketing Planning and Strategy, including Market Research dating from 1937-2006.
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Full description and record details
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Reference (The unique identifier to the record described, used to order and refer to it)
- TE-MP
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Title (The name of the record)
- Marketing Planning and Strategy, including Market Research
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Date (When the record was created)
- 1937-2006
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Description (What the record is about)
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Documents regarding marketing planning and strategy for British Leyland and its associated companies, Overseas Manufacturers and Other British Manufacturer's. Includes planning document for marketing campaigns and events, market research, and mock-ups of sales literature. Also includes guidance issued by other companies on marketing and advertising
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Arrangement (Information about the filing sequence or logical order of the record)
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This sub-fond is comprised of three series, British Leyland, Other British Manufacturers and Overseas Manufacturers. The British Leyland Series is subsequently arranged into sub-series of British Leyland marques and companies. In these sub-series the individual models are listed together and are subsequently listed in date order. In other British manufacturers and overseas manufactures the companies are listed together in alphabetical order.
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Held by (Who holds the record)
- British Motor Industry Heritage Trust
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Legal status (A note as to whether the record being described is a Public Record or not)
- Not Public Record(s)
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Language (The language of the record)
- English, German, French, Hebrew.
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Creator(s) (The creator of the record)
- Rover Group, British Leyland, British Motor Corporation and their subsiduaries. Other British and Overseas Marques
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Physical description (The amount and form of the record)
- 40 boxes
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Access conditions (Information on conditions that restrict or affect access to the record)
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Some documents may be closed due to data protection laws
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Administrative / biographical background (Historical or biographical information about the creator of the record and the context of its creation)
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Many documents donated by JJ O'Donnell, accession number 2003/11, and Les Knight, accession number 2018/7.
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Record URL
- https://beta.nationalarchives.gov.uk/catalogue/id/b3787da0-539d-44ca-8056-0136fd929920/
Catalogue hierarchy
This record is held at British Motor Industry Heritage Trust
Within the fonds: TA; TB; TC; TD; TE;
BMIHT Sales Aids and Press Materials
You are currently looking at the sub-fonds: TE-MP
Marketing Planning and Strategy, including Market Research