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Series

Go Directgov - TV Advert Website

Catalogue reference: DGOV 68

What's it about?

DGOV 68

This series contains dated gathered versions (or 'snapshots') of the Go Directgov - TV Advert website. [Please note: These records may be accessed via the UK Government Web Archive using the links listed below (for a general explanation of these...

Full description and record details

Reference

DGOV 68

Title
Go Directgov - TV Advert Website
Date

From 2010

Description

This series contains dated gathered versions (or 'snapshots') of the Go Directgov - TV Advert website.

[Please note: These records may be accessed via the UK Government Web Archive using the links listed below (for a general explanation of these parallel links, please see the Arrangement field)]:

Go Directgov - TV Advert.

Go Directgov.

Arrangement

Please see information at Divisional level.

This series contains more than one link to the 'snapshots' of this website. For some websites, the URL may change periodically. Despite this change to the URL these websites are part of the same record series as they represent the department or organisation's presence on the web at the time. Occasionally, more than one domain URL to the same website may run in parallel creating an overlap.

Held by
The National Archives, Kew
Legal status

Public Record(s)

Language

English

Creator(s)
Directgov, 2004-2012
Physical description

archived website(s)

Access conditions

Open

Immediate source of acquisition

Gathered from original website.

Subjects
Topics
Official publications
Accruals

Future website versions may be anticipated.

Administrative / biographical background

The Go Directgov national TV and radio advertising campaign was launched on 4 January 2010 featuring a number of celebrities, to show the wide range of services that members of the public could access via the Directgov website. The campaign featured people wondering about things including car tax, pensions, tax credits and a new job and in each case a celebrity appeared advising 'I'd go directgov'. The TV campaign ran for a month.

Record URL
https://beta.nationalarchives.gov.uk/catalogue/id/C18564/

Catalogue hierarchy

Over 27 million records

This record is held at The National Archives, Kew

111 records

Within the department: DGOV

Records of Directgov

You are currently looking at the series: DGOV 68

Go Directgov - TV Advert Website

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