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Series
British Potato Council: Marketing Committee and Successors: Minutes and Papers
Catalogue reference: BPC 4
What's it about?
BPC 4
This series contains the minutes, papers and agendas of the British Potato Council's Marketing Committee (1997-1998), Marketing and Communications Committee (1998-2000), Marketing, Field and Communications Committee (2000-2004), Marketing and...
Full description and record details
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Reference (The unique identifier to the record described, used to order and refer to it)
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BPC 4
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Title (The name of the record)
- British Potato Council: Marketing Committee and Successors: Minutes and Papers
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Date (When the record was created)
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1997-2008
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Description (What the record is about)
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This series contains the minutes, papers and agendas of the British Potato Council's Marketing Committee (1997-1998), Marketing and Communications Committee (1998-2000), Marketing, Field and Communications Committee (2000-2004), Marketing and Communications Committee (2004-2006) and Marketing Strategy Committee (2007-2008).
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Held by (Who holds the record)
- The National Archives, Kew
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Legal status (A note as to whether the record being described is a Public Record or not)
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Not Public Record(s)
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Language (The language of the record)
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English
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Creator(s) (The creator of the record)
- British Potato Council, 1997-1997
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Physical description (The amount and form of the record)
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13 file(s)
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Access conditions (Information on conditions that restrict or affect access to the record)
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Open
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Immediate source of acquisition (When and where the record was acquired from)
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in 2011 British Potato Council (Agriculture and Horticulture Development Board)
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Subjects (Categories and themes found in our collection (our subject list is under development, and some records may have no subjects or fewer than expected))
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- Topics
- Trade and commerce
- Farming
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Accruals (Indicates whether the archive expects to receive further records in future)
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No further accruals expected.
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Administrative / biographical background (Historical or biographical information about the creator of the record and the context of its creation)
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The functions of the Marketing Committee were:
(i) to help develop the British Potato Council's strategies aimed at:
increasing the usage of British potatoes and potato products;improving the understanding of the business environment for potatoes, and customer/consumer awareness; involving the retail and food service supply chains, to ensure better understanding of the Council's initiatives and to achieve a common approach with, and synergies from, commercial activities.
(ii) to communicate aims and objectives to the relevant staff teams.
(iii) to monitor and report on the results of the Council's initiatives and campaigns.
Its membership included five Council members including its Chairman (as an ex officio member) up to 2007 when it was reduced to three, five members nominated by industry, increased to six in 2007.
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Record URL
- https://beta.nationalarchives.gov.uk/catalogue/id/C18500/
Catalogue hierarchy
Over 27 million records
This record is held at The National Archives, Kew
113 records
Within the department: BPC
Records of the British Potato Council
You are currently looking at the series: BPC 4
British Potato Council: Marketing Committee and Successors: Minutes and Papers
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