Fonds
BMIHT Sales Aids and Press Materials
Catalogue reference: TA; TB; TC; TD; TE;
What’s it about?
This record is about the BMIHT Sales Aids and Press Materials dating from 1885-2019.
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Full description and record details
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Reference (The unique identifier to the record described, used to order and refer to it)
- TA; TB; TC; TD; TE;
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Title (The name of the record)
- BMIHT Sales Aids and Press Materials
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Date (When the record was created)
- 1885-2019
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Description (What the record is about)
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This collection regards the promotion of motor companies in the press and the relationship of the motor companies and journalists. It mainly concerns British Leyland and its associated companies but also includes limited documents regarding other British manufacturers and overseas manufacturers. The collection includes planning documents for marketing strategies, events and promotional material. It includes published documents regarding anniversaries and events, press releases, and product launches. It also has material which was sent directly to dealers including dealer packs, salesman's guides, training material, corporate identity guidance and marketing campaigns. Finally, it has material aimed at customers including price lists, product information, colour and trim lists and direct marketing material
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Arrangement (Information about the filing sequence or logical order of the record)
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Catalogue arranged into sub-series based on function of documents
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Held by (Who holds the record)
- British Motor Industry Heritage Trust
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Legal status (A note as to whether the record being described is a Public Record or not)
- Not Public Record(s)
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Language (The language of the record)
- Afrikaans, Arabic, Cantonese, Danish, Dutch, English, Finnish, Flemish, French, German, Greek, Hebrew, Italian, Japanese, Norwegian, Portuguese, Spanish, Swedish.
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Creator(s) (The creator of the record)
- Rover MG, Rover Group, British Leyland, British Motor Corporation, British Leyland Motor Corporation and associated subsidiaries
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Physical description (The amount and form of the record)
- 921 boxes
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Access conditions (Information on conditions that restrict or affect access to the record)
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Some documents closed due to data protection issues.
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Record URL
- https://beta.nationalarchives.gov.uk/catalogue/id/6cee14a7-fb36-4a74-a18e-31a6006dcc58/
Catalogue hierarchy
This record is held at British Motor Industry Heritage Trust
You are currently looking at the fonds: TA; TB; TC; TD; TE;
BMIHT Sales Aids and Press Materials