Campaign for Real Ale (CAMRA)

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The Campaign for Real Ale (which was initially known as the Campaign for the Revitalisation of Real Ale) was founded by four enthusiasts in March 1971 to campaign for the wider availability of beer produced and stored using traditional methods and to support businesses involved in its production and sale. In 1988 it extended the scope of its campaigning to cover cider and perry.

By 2021 it had over 190,000 members and it described its mission as:

"to secure the long term future of real ale, real cider and real perry by increasing their quality, availability and popularity;

to promote and protect pubs and clubs as social centres and part of the UK?s cultural heritage;

to increase recognition of the benefits of responsible, moderate social drinking;

to play a leading role in the provision of information, education and training to all those with an interest in beer, cider and perry of any type;

to ensure where possible that producers and retailers of beer, cider and perry act in the best interests of the consumer."

Reference: CAMRA website (https://camra.org.uk/50-years/ & https://camra.org.uk/about/about-us/what-we-stand-for/) accessed August 2021.