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Sub-fonds

Marketing Campaigns and Direct Marketing

Catalogue reference: TD-MC

What’s it about?

This record is about the Marketing Campaigns and Direct Marketing dating from 1934-2014.

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Full description and record details

Reference
TD-MC
Title
Marketing Campaigns and Direct Marketing
Date
1934-2014
Description

Publications to provide dealerships guidance and materials to advertise models. Also includes direct marketing material sent to prospective customers. Includes British Leyland and its associated companies, other British manufacturers, overseas manufacturers and regional car clubs

Arrangement

This sub-fond is comprised of three series, British Leyland, Other British Manufacturers and Overseas Manufacturers. The British Leyland Series is subsequently arranged into sub-series of British Leyland marques and companies. In these sub-series the individual models are listed together and are subsequently listed in date order. In other British manufacturers and overseas manufactures the companies are listed together in alphabetical order.

Held by
British Motor Industry Heritage Trust
Legal status
Not Public Record(s)
Language
Afrikaans, Arabic, Cantonese, Dutch, English, Flemish, French, German, Greek, Italian, Japanese, and Spanish.
Creator(s)
Austin Motor Company; British Leyland Motor Corporation Limited; Austin Morris; Jaguar Cars; Jaguar Land Rover; Rover Company, British Leyland, Land Rover Limited, Rover Group, Land Rover North America. Land Rover Japan, Condé Nast Traveller Promotions, Les Knight, The Bloomsbury Art Company, ........
Physical description
39 boxes
Access conditions

Some documents may be closed due to data protection laws.

Record URL
https://beta.nationalarchives.gov.uk/catalogue/id/016bbdff-6b46-4472-b067-aeb67a7841c3/

Catalogue hierarchy

23,004 records

This record is held at British Motor Industry Heritage Trust

15,380 records

Within the fonds: TA; TB; TC; TD; TE;

BMIHT Sales Aids and Press Materials

You are currently looking at the sub-fonds: TD-MC

Marketing Campaigns and Direct Marketing