Sub-fonds
Marketing Campaigns and Direct Marketing
Catalogue reference: TD-MC
What’s it about?
This record is about the Marketing Campaigns and Direct Marketing dating from 1934-2014.
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Full description and record details
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Reference (The unique identifier to the record described, used to order and refer to it)
- TD-MC
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Title (The name of the record)
- Marketing Campaigns and Direct Marketing
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Date (When the record was created)
- 1934-2014
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Description (What the record is about)
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Publications to provide dealerships guidance and materials to advertise models. Also includes direct marketing material sent to prospective customers. Includes British Leyland and its associated companies, other British manufacturers, overseas manufacturers and regional car clubs
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Arrangement (Information about the filing sequence or logical order of the record)
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This sub-fond is comprised of three series, British Leyland, Other British Manufacturers and Overseas Manufacturers. The British Leyland Series is subsequently arranged into sub-series of British Leyland marques and companies. In these sub-series the individual models are listed together and are subsequently listed in date order. In other British manufacturers and overseas manufactures the companies are listed together in alphabetical order.
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Held by (Who holds the record)
- British Motor Industry Heritage Trust
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Legal status (A note as to whether the record being described is a Public Record or not)
- Not Public Record(s)
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Language (The language of the record)
- Afrikaans, Arabic, Cantonese, Dutch, English, Flemish, French, German, Greek, Italian, Japanese, and Spanish.
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Creator(s) (The creator of the record)
- Austin Motor Company; British Leyland Motor Corporation Limited; Austin Morris; Jaguar Cars; Jaguar Land Rover; Rover Company, British Leyland, Land Rover Limited, Rover Group, Land Rover North America. Land Rover Japan, Condé Nast Traveller Promotions, Les Knight, The Bloomsbury Art Company, ........
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Physical description (The amount and form of the record)
- 39 boxes
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Access conditions (Information on conditions that restrict or affect access to the record)
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Some documents may be closed due to data protection laws.
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Record URL
- https://beta.nationalarchives.gov.uk/catalogue/id/016bbdff-6b46-4472-b067-aeb67a7841c3/
Catalogue hierarchy
This record is held at British Motor Industry Heritage Trust
Within the fonds: TA; TB; TC; TD; TE;
BMIHT Sales Aids and Press Materials
You are currently looking at the sub-fonds: TD-MC
Marketing Campaigns and Direct Marketing